Boza

Blending urbano and reggaeton flavors with Panama’s signature canela, the Panamanian vocalist Boza—once billed as El Boza—delivers melody-driven stories centered on romantic tension, city realities, and pleasure-seeking escapades. The singer-rapper joined Sony’s roster in 2019 and unveiled his first full-length project, 2020’s Más Negro Que Rojo, which introduced the breakout single “Hecha Pa’ Mi.” By the arrival of his second album, Bucle, in 2022, his solo releases and featured appearances routinely climbed the charts, and his third long-player, Sin Sol, landed on streaming rankings across four countries in 2023.

Raised in Panama City, the rapper and singer-songwriter Boza—born Humberto Ceballos Boza—displayed an early flair for performance, turning an unused refrigerator into an impromptu platform to entertain neighborhood friends. He took his first professional steps at seventeen, releasing the 2014 debut track “Canelas,” yet it was his guest spot on Yemil’s “Bandolera” in 2015 that first placed him before wider listeners. A steady run of follow-up singles brought mounting local attention, highlighted by the confessional tone of “Desahogo,” the bold street-rap energy of “El Muñeco,” and the stripped-back reflection of “Al Igual Que Tu.” After a subdued 2017, Boza scored his most prominent successes yet with “Ratas y Ratones” and “Lollipop” in 2018, extending his reach across Latin America through dance-focused productions and agile vocal delivery. Merging his ballad and rap approaches, the more melodic direction first surfaced on the EP Sonrisas Tristes and reached full form with the 2020 album Más Negro Que Rojo. Its opening cut, “Hecha Pa’ Mi,” amassed hundreds of millions of streams and reached the top fifteen on streaming charts in Spain, Colombia, Perú, and Panama.

In 2021 the single “Ella” climbed to number three in Panama, led the beat charts in Venezuela, and earned platinum certification; a subsequent remix featuring Lenny Tavarez, Lunay, Juhn, and Beéle later secured the same honor. April 2022 brought a duet with Ozuna on the hit “Apretaito,” followed in May by an appearance on Leslie Grace’s “Como la Primera Vez.” Boza also dropped the charting EPs Que Prefieres in September and Booty Puty in December. He opened 2023 with a featured turn on Milly’s “Kiwi,” then joined Dalex for “Volar” in April. Early June saw him link with Faster on the jazz-tinged trap cut “Ayauasca” and enlist Kenia OS for “Ocean.” Together with the Beéle-assisted “Qué Prefieres?,” the track “Ocean” anchored Sin Sol, issued later that month. Drawing from Boza’s European travels, the third album spans glistening electronica and guitar-driven songs steeped in reggaeton.