Greg Behrendt

Greg Behrendt launched his major standup comedy career in 2005 through the Uncool DVD, having already co-written the two-million-copy bestseller He's Just Not That into You: The No-Excuses Truth to Understanding Guys. That blunt-advice project took shape while he served as consultant and executive story editor for three straight seasons on HBO's Sex and the City. He partnered with Liz Tuccillo, another story editor from the series, and the pair published He's Just Not That into You in 2004. Two appearances on Oprah helped drive the book to the top of multiple bestseller lists and led New Line Cinema to option it for a film that Behrendt would co-write. In 2005 he joined his wife, Amiira Ruotola-Behrendt, to produce the sequel It's Called a Breakup Because It's Broken: The Smart Girl's Breakup Buddy. Warner Bros. issued his first standup DVD, Uncool, by year's end. The Uncool routines centered on definitions of cool and what rocks, subjects regularly examined at the monthly Bring the Rock showcase Behrendt hosted at Los Angeles' Café Largo. In 2006 Warner Bros. released the audio edition of Uncool as a CD at the same moment his daytime talk show The Greg Behrendt Show debuted.