Artist

Gumball

Genre: Alt / Indie ,Alternative Pop/Rock ,Grunge ,Indie Rock
Origin: U.S.A
Active: 1990 - 1994
Listen on Coda
Don Fleming, whose résumé already encompassed stints in multiple groups, frequent guest appearances elsewhere, and notable production credits, reached his most visible platform with Gumball—an endeavor that ironically assisted alternative rock’s migration onto major labels. Serving as the group’s vocalist, guitarist, and chief songwriter, Fleming channeled his encyclopedic fascination with pop culture and pop music, spanning the Monkees through the Damned to Sonic Youth, into fully realized form. Fragments of 1960s guitar lines abutted 1980s noise textures while 1970s punk collided with 1970s heavy-metal clichés, demonstrating his ability to elevate disposable pop to the level of serious rock and to infuse pristine indie aesthetics with the confectionary sweetness suggested by the band’s name. The ensemble secured a two-album contract with Columbia and gained recognition for possessing what was arguably the nation’s largest eight-track-tape archive, yet mainstream success remained elusive and Fleming resumed his assortment of other activities.

Before assembling Gumball in 1990, Fleming had belonged to the Velvet Monkeys in Washington, D.C., where he first collaborated with drummer Jay Spiegel. After that band’s initial dissolution in the mid-1980s, Fleming and Spiegel accompanied Jad Fair in Half Japanese on an occasional basis and subsequently moved to New York City. There they connected with producer and Shimmy Disc founder Kramer, who played bass in the short-lived B.A.L.L., a project devoted to tongue-in-cheek reinterpretations of classic-rock material. Following several albums, B.A.L.L. dissolved acrimoniously in 1990; Fleming and Spiegel then convened a one-time, star-studded revival of the Velvet Monkeys featuring Dinosaur Jr.’s J Mascis, Sonic Youth’s Thurston Moore, and Pussy Galore’s Julia Cafritz. Later that year the pair established the more enduring and direct Gumball alongside bassist Eric Vermillion.

During the recording of their first album, Gumball issued a four-track self-titled EP on the British imprint Paperhouse. The full-length debut Special Kiss appeared in 1991 on Primo Scree and included contributions from Thurston Moore and Teenage Fanclub. A subsequent U.K.-only EP, Light Shines Through, introduced additional new material. By this point Fleming had already helmed major-label debuts for Teenage Fanclub (Bandwagonesque), Sonic Youth (Goo), and Dinosaur Jr. (Green Mind), paving the way for Gumball’s own major-label agreement. Columbia prefaced the band’s label bow with the 1992 covers EP Wisconsin Hayride, whose track list drew from Foetus, Black Flag, the Damned, the Small Faces, and the Mahavishnu Orchestra.

Butch Vig produced the 1993 album Super Tasty, which garnered largely favorable notices; the single “The Damage Done” received alternative-radio airplay, yet the record’s increased sheen and commercial prospects failed to translate into broader success. Fleming’s production work continued to expand with projects such as the Screaming Trees’ Sweet Oblivion, the Posies’ Frosting on the Beater, and Alice Cooper’s The Last Temptation. Keyboardist Malcolm Riviera, an alumnus of the original Velvet Monkeys, became an official member. Gumball’s second Columbia release, 1994’s Revolution on Ice, reflected Fleming’s ambivalence toward the underground’s swift incorporation into corporate music structures. The band dissolved shortly thereafter. Fleming issued sporadic solo recordings and maintained a less intensive production schedule than during his early-1990s peak.