Born in 2002 as Maria Luisa Trevejo, Cuban singer Malu Trevejo first gained attention around age thirteen through social media activity. She distributed photos and clips on multiple platforms, building a following that reached millions. Growing visibility prompted a shift from uploading personal dance and lip-sync footage to developing her own recordings. After signing with Universal Music Group in 2017, she issued her debut single “Luna Llena,” a bilingual dance-pop track whose accompanying video surpassed twenty million views in its first month.