The La De Da's

In the 1960s, New Zealand's rock scene saw the La De Das emerge as its leading act, second only to Ray Columbus & the Invaders. Their output, while dominant locally, falls short when measured against the leading American and British bands of that period. During the mid-'60s, however, they produced several strong garage and pop tracks influenced by the Rolling Stones. Among these, "How Is the Air Up There?" and "All Purpose Low" achieved major success in New Zealand, while their covers of John Mayall's "On Top of the World" and Bruce Channel's "Hey Baby" both entered the national Top Ten. The year 1968 brought a concept album for children titled The Happy Prince, infused with psychedelic elements and reminiscent of contemporary twee styles. Despite an unsuccessful bid to enter the British music market, the band persisted for years afterward, delivering straightforward hard rock that echoed prevailing international styles, much like their earlier material.