Latin music.
Rhythm that crosses every border.

Carlos Vives proved in 1993 with Clásicos de la Provincia that vallenato and cumbia rhythms were the path to international Latin pop, selling over 3 million copies worldwide in the album's first six months. The influence lineage running from that album through Shakira, Juanes, Maluma, and beyond is the direct result of that argument.

Released on May 6, 2022, Bad Bunny's 'Un Verano Sin Ti' is a 23-track album that moves through reggaeton, mambo, cumbia, bossa nova, and indie pop while keeping Puerto Rico at its center. Produced primarily by MAG and Tainy, with guest appearances from Bomba Estéreo, Buscabulla, The Marías, Rauw Alejandro, and others, the album debuted at No. 1 on the Billboard 200 and spent 13 weeks there — the most of any album since 2016. Its political core is 'El Apagón,' a bomba-influenced track about Puerto Rico's power crisis, gentrification, and the displacement of locals by mainland investors, complete with a 22-minute documentary video. The album became the first Spanish-language record nominated for a Grammy Album of the Year.

Juan Gabriel composed "Amor Eterno" in 1984 and gave it to Rocío Dúrcal to record first, producing her Grammy-nominated version himself. His own live rendition with the Orquesta Sinfónica Nacional at Mexico City's Palacio de Bellas Artes in May 1990, now in the Library of Congress National Recording Registry, revealed what the bolero had been withholding all along.

In January 2017, Luis Fonsi and Daddy Yankee released "Despacito," recorded at Noisematch Studios in Miami by Colombian producers Andrés Torres and Mauricio Rengifo. The song's journey to 16 weeks at number one on the Billboard Hot 100 — requiring a Justin Bieber remix to break American radio — reveals exactly who was crossing over into whose world.

Los Tigres del Norte's 1984 album "Jaula de Oro," released on Fonovisa, became the first number one when Billboard launched its Regional Mexican Albums chart in June 1985. Its title track, written by Enrique Franco, brought the immigration corrido to a national audience through a production philosophy built on clear, dry vocals, defined bass, and the classic accordion-bajo sexto interlock.

Enrique Iglesias released "Hero" twenty days before September 11, 2001, and the song's meaning shifted overnight from Latin crossover ballad to national touchstone. Written with Paul Barry and Mark Taylor and performed at America: A Tribute to Heroes, it remains the defining song of the aughts Latin crossover era.

Barrio Fino (2004) was built across two Puerto Rican studios by Daddy Yankee and Dominican production duo Luny Tunes, who used Fruity Loops software and Caribbean genre-blending to turn the dembow into a global sound. The album became the top-selling Latin record of the 2000s decade in the US and sent "Gasolina" to the Library of Congress National Recording Registry in 2023.

Gloria Estefan's Mi Tierra (1993) drew its power from a deliberate retreat from the English-language mainstream into deep Cuban roots, recorded at Crescent Moon Studios with Cachao, Tito Puente, Arturo Sandoval, and Paquito D'Rivera, and built from bolero, son, and danzón. The album spent 58 weeks at number one on the Billboard Top Latin Albums chart and 91 weeks atop the Billboard Tropical Albums chart, and won the Grammy for Best Tropical Latin Album.

Luis Miguel's Romance (1991), produced by Armando Manzanero at Ocean Way Recording in Hollywood, revived the mid-century bolero tradition for a new generation of Latin listeners, becoming the first Spanish-language album by a non-crossover artist certified gold by the RIAA and spending 32 weeks at number one on Billboard's Latin Pop Albums chart.

Bad Bunny's "DtMF," the title track and fourth single from his album "Debí Tirar Más Fotos," has set a new record with 57 weeks at No. 1 on Billboard's Hot Latin Songs chart, surpassing the 56-week reign of "Despacito" by Luis Fonsi, Daddy Yankee, and Justin Bieber. The milestone arrives alongside Grammy Album of the Year wins at both the 68th Grammy Awards and the 26th Latin Grammy Awards, cementing the album as a landmark moment for Latin music.