Artist

Sonny Bono

Genre: Pop ,AM Pop ,Folk-Pop ,Psychedelic/Garage
Origin: U.S.A
Active: 1951 - 1998
Listen on Coda
During the mid- and late 1960s, Sonny Bono emerged among the most prominent and widely recognized musician-producers within pop-rock circles, while the 1970s found him among the handful of performers who sustained success in musical-variety programming on American television. His professional path spanned Brill Building pop, the British Invasion, and folk-rock before reaching into 1970s pop. An instinctive grasp of shifting cultural currents carried him and his wife and creative partner Cher from the rise of the counterculture through a post-rock phase centered in Las Vegas and then into television. In one last, unexpected reinvention, Sonny Bono came to embody the 1994 Republican takeover of Congress and became a vocal proponent of conservative policies.

Salvatore Bono entered the world in Detroit within a struggling household of Sicilian immigrants. Known later as Sonny Bono, he struggled academically and withdrew from high school well before completion so he could support himself. He worked a series of jobs that included waiting tables, construction, assisting a butcher, and driving trucks before relocating to Los Angeles. In his free hours he composed songs while searching for an opening in the entertainment business. That opening arrived at Art Rupe’s Specialty Records, where he joined the promotion staff in the late 1950s and collaborated with Little Richard, Larry Williams, Don & Dewey, and briefly Sam Cooke.

Early in the 1960s he began frequenting Gold Star Studios during the period when producer Phil Spector was active there. Bono served as Spector’s protégé, absorbing every aspect of record production while sharpening his songwriting methods. He first tasted success with the conventional “High School Dance,” issued by Larry Williams as the B-side of “Short Fat Fanny,” and soon shared in the British Invasion’s momentum by co-writing “Needles and Pins” with fellow Spector associate Jack Nitzsche. Jackie DeShannon recorded the song in 1963; Cliff Bennett & the Rebel Rousers learned it while performing at Hamburg’s Star-Club and passed it to the Searchers, who reshaped it into a number-one hit in England and a Top 20 single in America, thereby supplying the template for the folk-rock sound the Byrds would popularize the following year. Around the same time Bono met Cherilyn LaPierre, eleven years his junior, and introduced her to Gold Star as a session vocalist. His marriage to Donna Rankin concluded in divorce shortly after that meeting.

Mutual personal and professional interests drew the pair together; both shared a passion for music and an eagerness to master its technical and commercial dimensions. They began recording as Caesar and Cleo in 1963 with “The Letter,” a number Bono had earlier promoted in Don & Dewey’s version. The single failed, yet they persisted, issuing material under Liberty Records’ Imperial imprint with Bono producing—first as Bonnie Jo Mason, then as Cher—and simultaneously as the duo Sonny & Cher. Bono achieved his breakthrough as a songwriter in 1965 with “I Got You Babe,” after which he and the duo enjoyed three years of strong commercial momentum. Once again he crafted a public identity that turned him into a media figure: the short-statured composer-producer-singer, already past thirty, adopted fur vests, boots, and shoulder-length hair, projecting the archetypal hippie image. This persona complemented Cher’s tall, dark, and enigmatic presence, marked by Rapunzel-like tresses, positioning them as the quintessential youthful couple of the era who remained at the forefront of pop-rock despite Bono’s age. In the same year “I Got You Babe” became a defining 1960s anthem, Bono again anticipated trends by producing Cher’s version of Bob Dylan’s “All I Really Want to Do,” which outsold the Byrds’ own electric rendition and further elevated Dylan’s visibility. Over the ensuing two-and-a-half years the couple flourished, and Bono continued to explore challenging themes such as teenage pregnancy and divorce. “Bang Bang (My Baby Shot Me Down)” also reached million-seller status. By 1967 Bono stood alongside John Phillips and Phil Spector—both of whom had likewise risen through partnerships with their wives—as one of the most visible producer-composer-musicians, though his distinctive instrumental textures gave Sonny & Cher records a singular radio presence when the songs succeeded. When they did not, the public remained indifferent, as demonstrated by the commercial disappearance of his solo album Inner Views. At the year’s outset, however, Sonny & Cher still appeared unstoppable.

The duo’s popularity attracted Hollywood interest. Bono scripted their first feature, Good Times, a brisk and self-aware satire that also marked William Friedkin’s directorial debut and is now viewed as an ambitious example of 1960s popular cinema; at the time it proved a box-office failure. More serious difficulties arose late in 1967 when Cher’s contract moved from Liberty to Atlantic Records. Atlantic executives, long resentful that Bono had placed Cher with Liberty and produced her sessions there, barred him from producing her new recordings. Meanwhile record sales declined as psychedelia displaced folk-rock and pop-rock. Sonny & Cher suddenly seemed dated, and for the first time Bono appeared to lag behind prevailing tastes. An Internal Revenue Service demand for more than two hundred thousand dollars in unpaid taxes left the now-married couple with a child nearly insolvent as the decade ended.

Their fortunes revived after they opened in Las Vegas. A Decca Records contract and a CBS variety series followed, restoring them by 1972 as television headliners and leading entertainers. Bono once more fashioned a fresh persona, recasting Sonny & Cher as a contemporary George Burns and Gracie Allen with himself as the straight man; the fur vests and boots vanished, replaced by a diminutive foil to Cher’s provocative comedic style. The music shifted to mainstream pop aimed equally at parents and teenagers, and Bono no longer wrote or produced it. From 1972 onward Cher’s voice dominated the duo’s output and her solo career became the central recording focus. Their on-screen rapport masked a disintegrating marriage that became public knowledge by 1974, ending their television program.

Cher emerged from the separation with the stronger entertainment trajectory. Bono’s own variety show attempt collapsed, and by decade’s end he had withdrawn from performing. He reappeared in the public eye in 1988 under entirely different circumstances as the proprietor of an Italian restaurant in Palm Springs, California. Frustrated by municipal permit requirements while installing a new sign, he ran for mayor and won, completing a four-year term. In 1992 he sought a U.S. Senate seat as a Republican but lost; two years later he captured a congressional seat representing California’s 44th district. He joined Newt Gingrich’s Republican majority and spoke frequently on conservative positions regarding crime, environmental policy, and entertainment law.

A skiing accident early in 1998 cut short what had seemed a promising political future. During the final fifteen years of his life Bono remained largely detached from music except for managing business matters tied to his and Cher’s earlier recordings. Combined with his comically nebbish image from the early-1970s television resurgence and his later conservative political profile, this distance invited occasional mockery from commentators and entertainment circles. His death, however, triggered an intense media response that matched in excess the earlier dismissals of his work. Renewed interest in his musical contributions prompted Rhino Records to issue Inner Views in 2000 through its Rhino Handmade imprint.