Scotty Sire

Scotty Sire built his reputation as a social media figure and vocalist through comedic clips and personal logs, alongside sincere, lively hip-hop blended with electronic-tinged pop. His online visibility took hold during the 2010s, leading to the 2018 arrival of his first full-length project, Ruin Your Party.

A 1992 native of Newport Beach, California, Sire started sharing humorous short-form videos on Vine while in his twenties, quickly building an extensive audience. Once that platform closed in 2016, he shifted his efforts to YouTube and additional outlets, broadening his reach with material that spans lighthearted sketches and more introspective topics such as depression and social anxiety. He then moved into music production, issuing Ruin Your Party as his debut album in 2018 before delivering the follow-up What's Going On two years later.