Genre guide

Latin music.
Rhythm that crosses every border.

Latin music is less a single genre than a vast, interconnected world - the music of Latin America and its diaspora, shaped by the meeting of Indigenous, African, and European traditions. It spans the swing of salsa and son, the romance of bolero, the drive of cumbia, and the global dominance of reggaeton and Latin pop. Rhythmic, expressive, and built for movement, Latin music has become one of the most streamed and influential sounds on earth - sung in Spanish and Portuguese and understood everywhere.

From the genre's founders to the names still being discovered.