Bobby Digital

Born Robert Dixon in Kingston, Jamaica, the producer earned the nickname Digital upon reaching King Jammy’s studio in 1985, coinciding exactly with Steely and Clevie’s first experiments in computerized rhythms. Under Jammy’s direct guidance he mastered dub-cutting, thereby extending the lineage begun by the late King Tubby. He soon assumed a central position at the console, shaping the trajectories of Cocoa Tea, Shabba Ranks, Chaka Demus, Admiral Bailey, Sanchez, Pinchers and numerous additional vocalists. In 1988 he departed to construct his own facility, launch the Digital B imprint and establish the Heatwave sound system. Shabba Ranks scored with the singles “Wicked In Bed” and “Gal Yuh Good,” paving the way for the 1990 album Just Reality. The track “Serious Time” united Digital with Ninjaman and Admiral Tibet. By 1991 his roster had expanded to include Mad Cobra (“Tek Him”), Tony Rebel, Penny Irie and Shaka Shamba (“Reggae Fight”), alongside the established voices of Gregory Isaacs, Johnny Osbourne and Cornell Campbell. That same year his productions yielded albums from Pinchers, Sanchez and Admiral Tibet, assorted version collections and Half Pint’s “Substitute Lover.” Garnett Silk laid down his debut album and several hit singles at the studio in 1992, securing a major contract with Atlantic Records. Digital simultaneously supplied material for the global market to Shabba Ranks, Buju Banton, Mad Cobra and Tiger. By 1993 he had issued an extensive catalogue of consistently high-quality work, among them albums by Glen Ricks, Leroy Smart, Gregory Isaacs, Cocoa Tea, Red Dragon, Sugar Minott, Josey Wales and Lieutenant Stitchie. Emerging talents such as Terror Fabulous, Daddy Screw, Roundhead, Jigsy King and Saaba Tooth drew on the fresh rhythms “Mad Dog” and “Top Ten,” crafted by Mafia and Fluxy, Sly and Robbie, and Danny Browne. In 1994 he concentrated on beats intended to reconnect Shabba Ranks with his core dancehall following. Endowed with authentic ghetto credibility, a strong artist roster and an expanding international audience, Digital is positioned to maintain his stature as a respected and commercially successful producer for years ahead. Among his credits stand Shabba Ranks’ Just Reality, Sanchez’s I Can’t Wait, Dirtsman’s Acid, Admiral Tibet’s Separate Class, Pinchers’ Hotter, Leroy Smart’s Talk About Friend and Garnett Silk’s It’s Growing.