In their approach to music, the Flames defied conventions across the board. Being of East Indian descent, these performers stood out as South Africa's sole soul ensemble without African roots; their base was Durban instead of Jo-burg; they focused on full-length albums over chasing hit singles; and their repertoire consisted of interpretations of existing tracks instead of original compositions. Whether in reaction to or as a result of such nonconformity, their popularity soared. Later on, a pair of the band's participants relocated to the United States and became members of the Beach Boys in 1972.