The Bloody Beetroots

Initially putting out tracks via celebrity DJ Steve Aoki's Dim Mak imprint and frequently likened in style to French electro superstars Justice, the Bloody Beetroots—essentially the solo endeavor of Sir Bob Cornelius Rifo—sparked considerable online discussion starting in 2006 through a stream of remixes and productions. The Italian artist's Daft Punk-inspired masked persona drew widespread press coverage as well. Rifo launched the Bloody Beetroots DJ Set as a live entity in early 2008 via a brief U.S. run that featured a South by Southwest appearance plus multiple Los Angeles club dates alongside Aoki. After issuing several EPs, he delivered the project's debut full-length, Romborama, in 2009. He then spent the ensuing years supporting the album through heavy road work, adopting the Bloody Beetroots Deathcrew '77 moniker for his stage presentation by spring 2010.

The Bloody Beetroots secured a deal with Patrick Moxey's prominent Ultra label by 2011, while Rifo's productions simultaneously surfaced on Australia's Ministry of Sound. Later that year, Refused and the (International) Noise Conspiracy frontman Dennis Lyxzén joined forces for the anarchistic Church of Noise side project, which included both a tour and a namesake single. The year closed with a high-profile New Year's Eve concert in Los Angeles that foreshadowed a strong 2012 festival run for the DJ-set performance. Earlier in 2012 the riff-driven "Rocksteady" surfaced, followed in December by the more restrained "Chronicles of a Fallen Love," which featured vocals from Deadmau5 associate Greta Svabo Bech. Ultra forged a strategic alliance with Sony in January 2013, resulting in Bloody Beetroots releases appearing on the major label across numerous territories.

That development coincided with the launch of the high-impact The Bloody Beetroots Live production, which toured North America and Europe for most of the year. June 2013 saw the gritty, anthemic "Out of Sight," a collaboration with Paul McCartney and Youth, precede the second album, Hide, which arrived that September. Rifo began recording and performing as SBCR (Satan Bass City Rockers) in 2015, a venture that commanded his attention until he revived the Bloody Beetroots name in 2017 with the Jet collaboration "My Name Is Thunder." The Beetroots' third album, The Great Electronic Swindle, appeared on Last Gang late that year. Returning in 2019, Rifo marked the tenth anniversary of the original "Warp 1.9" single with the remixes "Warp 2.0" and "Warp 2.019," while also releasing "Wildchild" alongside Ephwurd and "Fkn Face" with Dr. Fresch.