Artist

Ultra Bra

Genre: Alt / Indie ,Alternative Pop/Rock
Origin: U.S.A
Listen on Coda
Ultra Bra ranks among Finland’s most consequential bands, its elegant fusion of pop and rock winning over both mainstream listeners and those attuned to underground currents. No other rock act moved as many units during the 1990s. The group’s expansive instrumental palette, ranging from conventional rock lineups to full string ensembles, produced a sound of striking variety. Its left-leaning lyrics also drew a loyal following among well-educated young Finns, though that same political edge proved difficult to shake.

The band acquired its ideological reputation almost at birth, entering a songwriting contest sponsored by the Finnish Social Democratic Party in the autumn of 1994. Ultra Bra had assembled solely for the event; victory brought a recording prize that yielded the Houkutusten Kiihoittava Maku EP, an immediate domestic success. After a period of relative inactivity the group’s profile continued to rise, leading to a studio session in the summer of 1995 that produced the debut album Vapaaherran Elämää. Tracks such as “Sankaritar,” “Ken Saro-Wiwa On Kuollut,” and the contest entry “Taksi, Veturi, Valtamerilaiva” anchored the record, yet its overall impact and the fervor of its live shows secured even broader acclaim. Critics named Vapaaherran Elämää Album of the Year in Finland for 1996.

Extensive touring occupied the following autumn and spring. In summer 1997 the band began work on Kroketti, a logical successor that retained the same conceptual framework while sharpening the production and tempering the political content in favor of a more pronounced pop sensibility. The standalone single “Tyttöjen Välisestä Ystävyydestä” became a seasonal anthem and represented Ultra Bra at Eurovision, though without advancing to the final. Despite Anna Tulusto’s departure, Kroketti achieved platinum certification the next summer and the accompanying concerts sold out.

Recording for a third album commenced the subsequent autumn. Kalifornia appeared in March 1999 and debuted at number one on the Finnish chart. Its sound tilted still further toward pop, with streamlined songwriting that nevertheless generated a string of Top Ten singles. Live dates continued to sell out instantly. After the 1999 festival season the group withdrew from public view to develop new material, again entering the Eurovision selection process without qualifying. Singles “Heikko Valo” and “Villiviini” preceded a summer of further concerts and the release of “Pinnan Alla.” Vesireittejä emerged in November 2000; though not regarded as the band’s strongest work, it quickly went platinum, its videos collected awards, and its limited live appearances sold out.

Following the single “Rubikin Kuutio,” Ultra Bra disclosed plans to disband, explaining that the 1994 competition had been its sole original purpose. While its recordings did not exert the most decisive influence on subsequent Finnish artists, the band left an unmistakable imprint on the nation’s broader pop culture.