Odetari

Based in Houston, Odetari operates as a producer, rapper, and songwriter whose frenetic, ALL CAPS-style EDM draws from glitchy trap foundations, aggressive club rhythms, and climactic video game bombast. Self-described as the purveyor of “final boss music,” he surged into mainstream visibility during 2023 after a series of singles sparked by social media—“Good Loyal Thots,” “Narcissistic Personality Disorder,” “Look Don't Touch,” “I Love You Hoe,” and “GMFU”—each climbed the upper reaches of the Billboard Hot Dance/Electronic Songs chart and later appeared on his debut EP, XIII Sorrows. He revisited those same dance rankings the following year with the release of “Keep Up.”

Taha Othman Ahmad entered the world in Houston, Texas, and began testing SoundCloud rap approaches while still in his early teens. Upon turning 18 he adopted the Odetari name, merging his Palestinian family surname with the video game company Atari. Throughout 2023 Ahmad held a daytime position as a substitute teacher at a Houston high school, while evenings were spent posting trap instrumentals and altered video game edits that layered deepfake character audio over his productions on his social channels. Shortly after losing that teaching role, his single “Narcissistic Personality Disorder” entered the Billboard EDM chart at number 11; “Good Loyal Thots” soon followed at number 8. By late summer the recently unemployed educator had secured a multi-album contract with Artist Partner Group. The collaborative EP 3×3 alongside New Zealand producer 9Lives surfaced in July, with Odetari’s first solo project, XIII Sorrows, arriving that September. October brought a Trippie Redd remix of Odetari and 9Lives’ “I Love You Hoe” together with the solo cuts “Green Goblin” and “Hypnotic Data.”

Door to Dusk, his second solo EP, closed out the year in December and included the tracks “Baby I'm Home” (with Kanii and 9lives) and “Dxe Dxe Dxe” (with Homixide Gang). Odetari resurfaced in July 2024 with “Keep Up,” which entered the Billboard Hot 100 while peaking at number five on the Top Dance/Electronic Albums chart.