Grupo Frontera

Grupo Frontera emerged as a norteño outfit from the Texas Valley north of the Mexican border, achieving rapid viral traction shortly after their formation in early 2022. Their initial EP, En Vivo, Vol. 1, preceded the breakout cover of Morat’s “No Se Va,” a track that propelled the band onto the Hot 100. The 2023 Bad Bunny collaboration “Un x100to” supplied another Hot 100 entry and anchored their debut album El Comienzo, while the 2024 release Jugando a Que No Pasa Nada arrived packed with featured guests.

The six members—Adelaido Solis II “Payo” on vocals, Julián Peña, Jr. on percussion, Carlos Frontera on drums, Alberto “Beto” Acosta on guitar, Carlos Zamora on bass, and Juan Javier Cantú on accordion and vocals—assembled in Edinburg, Texas, a compact border town. They promptly issued En Vivo, Vol. 1 along with multiple Latin and Mexican covers; their take on Morat’s 2019 song “No Se Va” spread virally across digital platforms and dominated airwaves throughout the U.S. Southwest and northern Mexico. By October 2022 the single had crossed onto Billboard’s all-genre Hot 100, marking only the fifth regional Mexican entry ever to reach that chart, and the group performed their debut show south of the border later the same year.

A Top Five Hot 100 placement followed in May 2023 via “Un x100to” with Bad Bunny. Separate singles “Tulum” with Peso Pluma and “Ojitos Rojos” with Ke Personajes further expanded their reach, each gaining traction on TikTok. Both tracks appeared on El Comienzo, the eleven-song debut album produced by multi-Latin Grammy winner Edgar “Edge” Barrera. Released in August, the project debuted at number 33 on the Billboard 200 and registered strong streaming-chart positions; a few months afterward “Amor Propio” surfaced as another single. Between 2022 and 2023 the band accumulated eight Hot 100 entries overall.

Opening 2024 with the romantic “Quédate Bebé,” Grupo Frontera extended their Latin American audience through the Shakira collaboration “(Entre Paréntesis),” the lead single from her comeback album Las Mujeres Ya No Lloran, which surpassed 100 million streams in its first month while its video tallied 30 million views within a week. The partnership continued with the non-album track and video “Esto Ya No Da Más.” In May 2024 the band delivered Jugando a Que No Pasa Nada, their second full-length. Its lead single “Ya Pedo Quien Sabe,” featuring Christian Nodal, reached the summit of the Mexican Regional charts, as did the earlier “Quédate Bebé.” Additional collaborations on the twelve-song project included “Por Que Sera” with Maluma (accompanied by a video), “Desquite” with Nicki Nichole, and “Los Dos” with Morat.