Yeri Mua

Yeri Cruz Varela, known professionally as Yeri Mua, came into the world in Veracruz in 2001 as a Mexican singer and social media personality. Around 2018 she began circulating makeup and lifestyle videos on Instagram and Facebook, which rapidly turned her into an internet celebrity and brought her millions of subscribers. Like numerous other Latin influencers, she next moved into music as a saucy performer of reggaeton and urbano music. Her debut single, “Chupón,” arrived in August 2023 and featured El Gudi, Jey F, Alan Dazmel, and Oviña, quickly becoming a viral hit. Roughly a dozen further collaborations with fellow artists such as El Bogueto, Uzielito Mix, Jordan 23, Ovi, Kenia Os, Ghetto Kids, RIXXIA, Flow Nasty, Los Dareyes de la Sierra, and Luis R Conriquez appeared over the following eight to ten months, among them “Mamita Rica,” “Línea del Perreo,” and “Brattyputy.” Sony Music signed her in June 2024.