Los De La Noria

An acoustic vocal trio from Sinaloa, Los de la Noria fuses rancheras, corridos, and romantic ballads in equal measure to shape its Mexican Regional approach. The lineup formed in 2015 with tuba specialist Antonio "Lucas" Ramírez of Mocorito, lead vocalist and bajo sexto guitarist Eduardo "Lalo" Gurrola, likewise from Mocorito, and 12-string guitarist Osvaldo Ruíz, who hails originally from Guasave.

Each musician had previously tested the waters in separate groups before the three discovered a rare kinship through both classic and contemporary norteño repertoire. They united around a fresh vocal blend and distinctive arrangements, then launched a series of YouTube videos. Their first promotional single, "Cartas Macadas," received substantial rotation on border stations; combined with mounting online views, the exposure secured a contract with Disa. In 2017 the pre-release track "Tendras Que Renunciar a Mi" appeared on the Latin Airplay and Mexican Regional Songs charts, while "Desde Que la Vi" registered on the latter survey. The trio’s debut album, titled after that second single, arrived in September of 2017.