Yo Gotti

Yo Gotti stands among the rare rappers who transitioned from extended underground work to sustained mainstream visibility well into the 2020s. A decade after the North Memphis native first appeared on cassette, Back 2 da Basics (2006) marked his initial entry into the Top Ten of Billboard's R&B/Hip-Hop Albums chart, followed by further Top Ten placements on the pop side with I Am (2013), The Art of Hustle (2016), I Still Am (2017), and Untrapped (2020). Although the gruff street hustler has never been viewed as a pop-rapper, he has repeatedly earned gold and platinum honors, with "Down in the DM," the number eight Hot 100 single "Rake It Up," and "Put a Date on It" ranking among his strongest RIAA-certified releases. CM10: Free Game reached the Billboard 200 Top Ten in 2022, after which he released the full-length collaboration I Showed U So alongside DJ Drama.

Originally performing as Lil Yo, the artist born Mario Mims built his reputation in the '90s while still a teenager. He appeared throughout Memphis alongside Kingpin Skinny Pimp and DJ Sound, released the tape Youngsta's on a Come Up, and, in 1999, issued his first project under the Yo Gotti name, From da Dope Game 2 da Rap Game, on his own Inevitable Entertainment imprint. Gotti kept expanding the Inevitable catalog until a nationwide distribution arrangement with TVT allowed Life to become his first charting title on Billboard's R&B/hip-hop list in 2003, an album that featured Lil Jon and Lil' Flip. After "Full Time" appeared in the Memphis film Hustle & Flow, Back 2 da Basics reached the R&B/hip-hop Top Ten in 2006. A run of Cocaine Muzik mixtapes and the gold-certified singles "5 Star" and "Women Lie, Men Lie" (featuring Lil Wayne) carried him into the early 2010s.

Subsequent major-label arrangements produced stronger commercial results through the remainder of the 2010s and beyond. Live from the Kitchen, Gotti's second consecutive Top Ten R&B/hip-hop album and a number 12 Billboard 200 entry, arrived via RCA in 2012. He then aligned with Epic and delivered a string of consecutive Top Ten Billboard 200 projects, beginning with 2013's I Am, which spotlighted the gold singles "Act Right" and "I Know," and continuing with The Art of Hustle in 2016 and I Still Am in 2017, the latter pair also including the double-platinum "Down in the DM," the gold track "Law," and the triple-platinum Top Ten pop hit "Rake It Up." Throughout this stretch he issued additional mixtapes such as White Friday (CM9) and further Cocaine Muzik volumes, while scoring one of his biggest featured appearances on Kanye West's "Champions."

Another platinum success arrived in 2019 when Gotti joined Lil Baby for "Put a Date on It," a single later included on Untrapped, his fourth straight Billboard 200 Top Ten album. The non-album track "Drop" with Lil Baby followed in June 2021. His eleventh studio album, CM10: Free Game, surfaced in February 2022 behind the single "Cold Gangsta" featuring 42 Dugg and EST Gee, securing Top Ten positions on the Billboard 200 as well as the R&B and Rap Albums charts. That year he contributed "Big League," a collaboration with Moneybagg Yo, Mozzy, and Lil Poppa, to the CMG compilation Gangsta Art. In 2023 he reunited with DJ Drama for the complete project I Showed U So.